Free calculator
Instagram money calculator
Estimate what your Instagram earns from sponsored posts, and what the account could be worth.
Your Instagram
- Estimated rate per sponsored post
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- Estimated monthly earnings
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- Estimated yearly earnings
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- Estimated account value
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Estimate only, based on the numbers you enter. Not an appraisal.
Free, private
Want a real valuation?
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How much do Instagram creators make?
Instagram income is mostly brand deals. A common rule of thumb is around $10 per 1,000 followers per sponsored post, adjusted for engagement, niche and content format (Reels, carousels, stories).
What is a Instagram account worth?
Accounts that depend on one person’s face are the hardest to transfer, so they sell for lower multiples, about 1.5x–2.5x annual profit. Brand and theme pages with steady income do better. Note that Instagram’s terms of service do not allow selling accounts; read the risks on our Instagram accounts for sale page before buying or selling.
Questions, answered
Frequently asked questions
How much do Instagram influencers make per post?
A widely used rule of thumb is about $10 per 1,000 followers per sponsored post, adjusted for engagement rate, niche and format.
What is a good Instagram engagement rate?
Around 1% to 3% is typical for larger accounts; above 3% is strong.
How accurate is this calculator?
It gives an estimate from common industry rules of thumb. Real rates depend on niche, audience location, engagement and negotiation.
Can I sell my Instagram account?
Instagram’s terms do not allow account sales and accounts can be restricted after a transfer. Selling the brand behind the account (content, website, email list, trademarks) is the safer route.
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