Home-fitness affiliate site, 6 years old, 4 hrs/week
SAMPLE LISTING. Evergreen home-fitness reviews earning from Amazon, display ads and affiliate programs. Verified GA4, Search Console and P&L. Runs on freelance writers.
- Asking price
- $158,000
- TTM revenue
- $65,198
- TTM net profit
- $50,768
- Price / profit
- 3.1x
- Monthly sessions
- 60.9k
- Age
- 6 yrs
- Owner hours
- 4/week
Overview
Sample listing with demonstration data, shown so buyers can see how our listings work.
A review and buying-guide site for home gym equipment. Content is produced by three freelance writers following documented briefs; the owner spends about four hours a week on editing and publishing.
- About $4.2k average monthly net profit
- Verified GA4 and Search Console
- Three revenue streams
- Runs in about 4 hours a week
Key data
- Business model
- Content site
- Niche
- Home fitness
- Started
- 2020
- Website
- Shared after NDA
- Monetization
- Amazon Associates, Display ads (Mediavine), Affiliate programs
- Monthly visitors
- 60.9k
- Email subscribers
- 4.2k
- Domain Rating
- 41
- Referring domains
- 612
- Team
- 3 freelance writers
- Tech stack
- WordPress, GeneratePress, Mediavine
- TTM revenue
- $65,198
- TTM net profit
- $50,768
- Owner hours per week
- 4
Evidence
| Metric | Status | Evidence | Checked |
|---|---|---|---|
| Revenue | Verified | Affiliate and ad network dashboards + bank statements | Sep 15, 2026 |
| Profit | Verified | Monthly P&L reconciled to bank statements | Sep 15, 2026 |
| Traffic | Verified | GA4 and Search Console read-only access | Sep 15, 2026 |
| Ownership | Verified | Registrar and hosting account ownership confirmed | Sep 15, 2026 |
Profit & loss
Verified Amazon Associates, Mediavine and Impact dashboards; bank statements · checked Sep 15, 2026
Category-level figures. Line items and vendors unlock after the NDA.
Traffic & search
Google Analytics 4
VerifiedGoogle Analytics 4 (read-only access) · Sep 15, 2026Google Search Console
VerifiedGoogle Search Console (read-only access) · Sep 15, 2026- Clicks (12 mo)
- 506.2k
- Impressions (12 mo)
- 16.3M
- Avg. CTR
- 3.1%
- Avg. position (latest)
- 11.1
Top pages
Top keywords
Operations
- Reason for sale
- The owner is moving to a full-time SaaS project and wants a clean handover.
- Transition support
- 60 days of email support, writer introductions and SOP walk-through.
- Team
- 3 freelance writers
- Tech stack
- WordPress, GeneratePress, Mediavine
- Owner hours
- 4 per week
What’s included
- Domain and all 310 articles
- Email list (4,200 subscribers)
- Pinterest account
- Writer SOPs and content calendar
- Keyword research files
Growth opportunities
- Launch a YouTube channel reusing top guides
- Add a lead-magnet email sequence
- Expand into adjacent outdoor-fitness topics
Risks to consider
- About 71% of traffic comes from Google organic
- Amazon commission rates can change
Key questions
Why is the owner selling?
The owner is moving to a full-time SaaS project and wants a clean handover.
Is there customer concentration?
No. Revenue comes from thousands of small affiliate sales and ad impressions.
Has the site been hit by algorithm updates?
Traffic dipped about 9% in March 2025 and recovered by June 2025; details in the data room.
Confidential details
The business stays anonymous until you accept the non-disclosure agreement. It takes a minute and unlocks:
- Business name and URL
- Top pages and keywords
- Line-item P&L and vendors
- Documents list and data room
- Seller notes and a call with the broker
Talk to the broker
Make an offer or ask a question
We reply within one business day. No fees for buyers.
- Every figure checked at the source
- Seller vetted before listing
- Escrow.com protects your payment
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